What is SEO?
SEO (Search Engine Optimization) is the process of optimizing a website or online content so that it appears higher in search engine results (like Google, Bing, or Yahoo) when people search for relevant terms or keywords. SEO aims to improve both the quantity and quality of traffic to a website from search engines organically (i.e., without paying for ads). Here’s a breakdown of what SEO involves: 1. Keywords : Definition : Keywords are the words or phrases that users type into search engines to find information. SEO Role : Finding the right keywords that match what people are searching for helps attract the right audience. Tools like Google Keyword Planner can help identify high-traffic, low-competition keywords to target. 2. On-Page SEO : This refers to optimizing elements within your website: Content : Creating high-quality, relevant content that includes target keywords naturally. Headings & Meta Tags : Using keywords in page titles, meta descriptions, and headers (H1, H2, et